As the saying goes, "seven talents, three-point dress up," and so does cigarette products. A good package will not only enable cigarette products to win more customers and consumers, but also open up more market space for them. However, in recent years, the packaging of some domestic cigarette products has been too lavish, far exceeding the proper function of packaging. The author believes that this approach not only raises the production cost of cigarette products, but also causes a certain degree of waste. Therefore, it is necessary to promote appropriate packaging of cigarette products.
First of all, the proper packaging of cigarettes is the need to build a conservation-oriented society and a conservation-oriented enterprise, and it is a concrete embodiment of safeguarding national interests and consumer interests. Cigarette manufacturers excessively focus on cigarette packaging, and will inevitably increase unnecessary input in technology, materials, funds, etc., resulting in waste of resources. If the cigarette manufacturer adopts a suitable packaging form according to market demand, the production cost of the cigarette product can be reduced, the economic benefit of the enterprise can be improved, and the burden on the consumer can also be reduced. This is a good thing for the country, consumers, and the company itself.
Secondly, proper packaging of cigarettes is the need for Chinese cigarettes to stabilize the domestic market and open up foreign markets. At present, most foreign cigarette products focus on improving the design level of packaging and reducing packaging costs. In some developed countries, the packaging cost of cigarettes only accounts for about 15% of the production cost. However, there are some cigarette packaging costs in China that account for 25% to 40% of production costs. In this respect, we lose the competition with foreign cigarettes. The cost advantage.
Faced with the fierce competition in the domestic and international markets, domestic cigarette manufacturers should attach great importance to the appropriate packaging of cigarettes, and strive to reduce the cost of packaging, so as to promote the sustainable and healthy development of China's tobacco industry.
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